The untold truth of Indian advertisement jingles - Part I

Thirty seconds to one minute is the usual time that the advertisers get to convey a message to the customer on television and they want perfection in every department to create an advertisement with a long lasting impression. Musical score of any advertisement is equally important as the visual content. Today's post deals with the musical score of some famous Indian advertisements.
Let us start with two videos of Raymond suitings advertisement. First one is before the tag line "The Complete Man" was introduced and the second one is with the tag line.

Now after you have seen the videos, listen to the original scores one after another. The first advertisement has portions of the tune known as 'Spring' from Antonio Vivaldi's album "Four Seasons" and the second is from Robert Schumann's musical piece called 'Traumerei'. Listen to both of them

Do you remember the Pepsi advertisement "Oye Bubbly" with Shahrukh Khan. For those who are having a fading memory, here is that advertisement.

This jingle was inspired from Vishal Sekhar's composition "Oye Bubbly". Here is that composition with Kareena Kapoor, Amitabh Bachchan and Preity Zinta in the form of two videos in succession.

But the story does not end here. Vishal Sekhar got the idea of this song from track known as "Tokyo Street" by the group "Deep Forest". This track is a part of the Japanese edition of their 2002 album "Music Forever" featuring Japanese violinist Taro Hakase. Here is that original 2002 track.



Interesting, isn't it. Read on.
We all remember that famous jingle of Maggi Noodles, "Bus Do Minute, Maggi Maggi Maggi". Everybody of us can still hum it but unfortunately I could not get that original advertisement. That advertisement has been deleted from all sites due to unknown reasons. What I have managed is a much later version of that tune albeit in a different tempo, nonetheless it conveys the point here.

Now you must be eager to know the original song which inspired this jingle. This is known as "Put another nickel in -- Music Music Music" by Teresa Brewer. Listen to the song.

I will end the part one of this story with a famous jingle from Siyaram Suitings advertisement, "O Siyaram, coming home to Siyaram". The earlier versions of the advertisement used to have much lengthier version of this tune but mysteriously they have all gone missing from all the sites. Nonetheless this clip conveys the point I want to make here.

This particular jingle is inspired by a song "O Moyna" by a German band "Tri Atma". One of the founders of this band is an Indian (Bengali) and therefore the song has some Bengali verses in it and is named after the bird Myna (called Moena in Bengali). Here is that song.



In the second part of this topic I shall be telling you about the compositions of Ilayaraja who happens to be the most copied composer in the Indian advertisement jingles.
Please send in your comments and suggestions as they are my inspiration.